Skip to main content Skip to navigation Skip to search Skip to footer

Our Sparkly Origin Story Our Sparkling Story Our Design Story

Launched in 2011 and sparkling from Fort Worth, Texas, Sparkles Rhinestones offers a dazzling array of materials, colors, and price points to suit every project. At the heart of our collection are our Ultra rhinestones, delivering the ultimate in brilliance and shine. We also carry resin and acrylic options, as well as metallic rhinestuds and faux pearls, giving you endless ways to make your designs truly shimmer. Whether for fashion, décor, or craft, we have the perfect sparkle to elevate your creations!

Sparkles Home is a small business launched in 2014 and based in Fort Worth, Texas. Our unique products are proudly designed in the USA by our founder, Brandon Lind, with the support of a dedicated team that shares a love for all things pretty.

We use only the finest materials—lead-free crystal for our glassware, luxurious Turkish cotton for our towels, and dazzling glass rhinestones in most designs—to ensure every item shines with the best sparkle possible.

Inspired by classic luxe styles reimagined for a modern touch, patterns like Gatsby and Lattice evoke decadent Old Hollywood and Art Deco glamor, infusing any home with timeless charm.

Join us on this glittering journey, where every piece brings joy and a touch of sparkle to your life.

With an established foundation in the home décor market, Sparkles expanded its portfolio to include glam fashion by launching apparel brand Sparkles Studio in 2022. Sparkles Studio is a line of unique rhinestone apparel and footwear, offering full-length and cropped bomber jackets, as well as tees, tanks, heels, and sneakers. When you want to stand out and be noticed, Sparkles Studio takes glam style to a new level for a fashion statement that turns heads in any crowd!

Meet the Sparkles Rhinestones Team Meet the Sparkles Home Team The Sparkles Studio Team

Brandon Lind, Founder and CEO

Brandon - Founder & CEO

I started Sparkles in 2011 selling high quality loose rhinestones while still in college. I continued to follow my passion and expanded my rhinestones business to include unique home decor items, sharing my love of glam accessories and bringing cheerful sparkle into everyday life. Sparkles Home officially launched in 2014 with a complete product line designed to bring style and sparkle to any home. When not immersed in my entrepreneurial passions, I enjoy time with my Shih Tzu named Sparkle, listening to all kinds of music, trying new foods, and traveling the world!

Crystal, Warehouse Manager

Crystal - Warehouse Manager

Hi there, I'm Crystal, the gal with the name to fit the job! I am the Warehouse Manager at Sparkles. I'm a former Disney Cast Member with a background in merchandising and receiving and Fort Worth is my hometown. When I'm not supervising my two kiddos at home, I'm supervising the warehouse so we can add some Sparkles to your life! I like collecting tiki mugs and the mid-century vibe. Tell your cat I said pspspsps!

Araceli, Creative Director

Araceli - Creative Director

As Creative Director, I lead and manage a team of creative professionals who develop visual and conceptual designs for our media platforms. Our team works together to understand the business needs and provide creative solutions that are on-brand and aligned with the overall strategy. I oversee the entire creative process from conception to final execution. You can find me living my best life by taking trips to tropical destinations, binge-watching comedies, and unleashing my creativity in the kitchen. My hobbies keep my imagination flowing and inspire me to approach my work with fresh ideas and renewed energy.

Gaby, Warehouse Order Fulfillment Specialist

Gaby - Warehouse

Hey there! My name is Gaby and I work in the order fulfillment department at Sparkles. I have a background in Pharmacy and Customer Service so it comes naturally to me to work with customers. I love to have a good laugh with great company. I recently moved to Texas from the Miami area. When I'm not at work you can find me outside with nature or at home with loved ones.

Alex, Marketing Coordinator

Alex - Marketing Coordinator

Hello! I'm Alex, the Marketing Coordinator for the Sparkles brand family. I develop strategies to bring the bling to our gorgeous customers and coordinate shows and marketing to show off our sparkle. I'm a small town Texas native with a love of shimmer and shine. When I'm not helping people find their personal sparkle, I'm creating art and playing with my dog, Todd.

Ready to Add Some Sparkle? Bring Sparkle to Your Home Express Your Sparkle Style

Explore our collection of premium rhinestones and crafting supplies Discover our elegant home décor collection Shop our glamorous fashion collection

Shop Now